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Fred has been having a great deal of trouble initiating and maintaining sleep. He guesses that he is sleeping for an average of about three hours each night and complains that he feels terrible during the day. In addition, Fred has always experienced some anxiety but has recently felt a tremendous increase in his overall anxiety level. The existence of both a sleep disorder and anxiety
Personal Sources
Individuals or personal contacts from whom one can obtain information, recommendations, or advice, especially relevant in purchase decisions or when seeking trustworthy data.
Consumer Value Perceptions
How consumers view the worth of a product or service in relation to its price, quality, and utility.
Alternative Evaluation
The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.
Suggests Criteria
The act of proposing specific standards or benchmarks that can be used to evaluate or judge something.
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