Manuel's Airline Company Wishes to Find Out How Well It

question 17

Multiple Choice

Manuel's airline company wishes to find out how well it is using the information obtained through its computerized approach to business operations. His airline has been tracking passenger meal ratings, baggage handling claims, and in-flight service ratings. The company wants to see if it is meeting its established goals. Manuel's company is actually searching for .

• A) improved customer relationship management
• B) improved knowledge management
• C) feedback
• D) outcome control
• E) a strategy map of practices

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Definitions:

Social Media Activity

The actions and interactions of users on platforms like Facebook, Twitter, and Instagram, including posting, liking, and commenting.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Corporate Blog

A formally maintained web blog by a company to share insights, announce product launches, and engage with its audience in a more conversational tone.

Crisis Situations

Emergency or critical circumstances that require immediate attention, often posing significant threat or risk to people, property, or stability.