In Your View, Why Do Political Parties and Candidates Continue

question 60

Essay

In your view, why do political parties and candidates continue to use "negative advertising" in campaigns? Does negative advertising work-that is, has it proven to be effective? Or, in your view, should it be banned or regulated?

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Definitions:

Resocialization

The process of replacing previously learned norms and values with new ones as a part of a transition in life.

Role Conflict

The stress or tension that arises when a person is required to fulfill multiple, often contradictory, roles simultaneously.

NFL Linebacker

A defensive position in American football where the player's primary responsibility is to tackle the opposing team's players, particularly during rushing attacks.

Sociological Phenomenon

Events, actions, or situations that occur within society, studied by sociologists to understand human social behavior and social systems.