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This Variable Is Particularly Important to Marketers Because They Can

question 85

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This variable is particularly important to marketers because they can be changed by marketing efforts.


Definitions:

Unilateral Mistake

A misunderstanding where one party of a contract is mistaken about a material fact or term of the agreement.

Typographical Error

A mistake made in the typing process, often resulting in incorrect spelling or arrangement of letters.

Clerical Error

A mistake made in the process of recording or processing information, typically minor and correctable, but can impact legal documents or financial transactions.

Duress

The use of force, coercion, or threats to compel someone to act against their will or to force them into a contractual agreement.

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