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What Are Target Markets and What Part Does Market Segmentation

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What are target markets and what part does market segmentation play in them?


Definitions:

Retinex Theory

A theory stating that the color of an object is determined by its reflectance properties in a viewing context, explaining color consistency under different lighting.

Cortex

Layers of neurons covering the brain's hemispheres, involved in higher brain functions such as sensory processing and thinking.

Ratios

Mathematical expressions that compare two numbers or quantities, indicating how many times one value contains or is contained within the other.

Opponent-process Theory

A psychological and neurological model that explains how humans perceive colors as the brain processes signals in an antagonistic manner.

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