How Did Toyota Implement an Integrated Marketing Strategy to Sell

question 98

Essay

How did Toyota implement an integrated marketing strategy to sell the Prius?

---

Definitions:

Federal Minimum Wage

The lowest hourly wage that employers can legally pay their workers as mandated by the U.S. federal government.

Redlining

Discriminatory practice by banks or other financial institutions of denying or limiting financial services to certain neighborhoods based on racial or ethnic composition.

Minority Neighborhoods

Urban areas predominantly inhabited by members of racial or ethnic minority groups, often shaped by historical, social, and economic factors.

Mortgages

Loans specifically provided for the purchase of property or real estate, where the property itself is used as collateral for the loan.