________ Is a Production Process That Generates Customized Products in High

question 375

Multiple Choice

________ is a production process that generates customized products in high volumes.

• A) Mass-production
• B) Unit production
• C) Process management
• D) Mass-customization

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Definitions:

Participation Marketing

A strategy that involves consumers actively in the marketing process, creating engagement through direct interaction with the brand or product.

Push Marketing

Push Marketing is a strategy where products or services are presented directly to potential customers through various channels, such as sales force activities, trade shows, or direct advertising, in order to stimulate demand.

User-Generated Content (UGC)

Content created and shared by end-users on online platforms, often reflective of their experiences, opinions, or creative expressions.

Social Publishing

A process of creating and distributing content on social media platforms or through blogging services.