One of the "Media Messages" Sent by Television Is That

question 23

Essay

One of the "media messages" sent by television is that appearance is very important.
These messages are thought to spur young women to have unrealistic expectations
about beauty, thus encouraging women to spend more money on cosmetics and
toiletries. During a recent prime-time television season investigators kept track of
"appearance" comments. Data on comments by TV males, classified by gender of the
comment recipient and type of appearance comment, are given in the table below. Insults, Compliments, and Neutral Appearance Comments (Males commenting)
$\begin{array}{|l|c|c|}\hline \text { Nature of comment } & \begin{array}{c}\text { Males } \\\text { about males }\end{array} & \begin{array}{c}\text { Males } \\\text { about females }\end{array} \\\hline \text { Compliments } & 52 & 106 \\\text { Insults } & 41 & 15 \\\text { Totals } & 93 & 121 \\\hline\end{array}$ (a) Graphically present these data by constructing a comparative bar chart that would
allow you to compare the comments about males and females.
(b) Using the information in the table, write a few sentences about how the
comments differ for male recipients and female recipients.

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Definitions:

Cost Leadership

A business strategy focused on achieving the lowest operational costs within an industry to offer lower prices than competitors.

Global Integration

The process by which a company combines different global activities so the different parts of the corporation use the same methods.

Per-Unit Costs

The average cost associated with producing or acquiring a single unit of a product or service.

Centralizing Production

The process of consolidating production activities and operations into a single or fewer locations to improve efficiency and control.