Bias Is a Potentially Serious Problem That Can Arise in Surveys

question 3

Essay

Bias is a potentially serious problem that can arise in surveys.
a) In a few sentences, explain the concept of bias.
b) What is the distinction between response bias and non-response bias?

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Definitions:

Marketplace

A physical or virtual venue where goods, services, or information are exchanged, ranging from local farmers markets to online platforms.

Physical Size

The dimensions, volume, or extent of an object or person's body, often measured in terms of height, weight, or area.

In-Store Sampling

Offering free samples of products to customers within a retail environment to encourage trial and purchase.

National Advertising

Advertising designed to reach all users of the product, whether customers or industrial buyers.