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In this question you need to match the competitive factor that customers value with the performance objective that the operation needs to excel at. If the customers value low price then
The operation will need to excel at:
Marginal Cost
The cost of producing one additional unit of a product or service.
Average Variable Cost
Average Variable Cost is the variable cost per unit of output, calculated by dividing total variable costs by total output, illustrating how variable costs change with output levels.
Output
The total amount of goods or services produced by a person, machine, factory, country, etc., within a particular time period.
Marginal Product
The additional output generated by employing one more unit of a factor of production.
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