Examlex
How do firms assess the probability that a customer will pay?
Experimental Groups
Groups in an experiment that receive the treatment or variable being tested, allowing researchers to assess its effects.
Representative Sample
A part of a population that accurately represents the entire group's composition.
Observer Effect
The phenomenon where the act of observation alters the behavior of the observed subject or the outcome of an experiment.
Naturalistic Observation
A research method where subjects are observed in their natural environment without any manipulation by the researcher.
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