You Work for an Auto Parts Manufacturer

question 5

Essay

You work for an auto parts manufacturer.Your manager has heard about CPFR (Collaborative Planning,Forecasting,and Replenishment)and requested you investigate the possibility of implementing CPFR in the near future.As part of your report you would need to address the following:
a.Define CPFR?
b.The Voluntary Interindustry Commerce Standards (VICS)Association has published a report outlining a model for CPFR implementation.What are the 8 collaborative tasks included in the VICS model? Is this a good model to follow?
c.What are the performance metrics that can be used to measure success of the CPFR implementation?
d.What are the key challenges of CPFR implementation?

Understand how to conduct marketing research on social media platforms.

Learn about the use of panels in marketing research and their associated disadvantages.

Recognize the importance of measures of success for effective decision-making in marketing.

Know the five steps in the marketing research approach.

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Definitions:

Jeep Tours

An off-road adventure experience provided by tour operators where participants explore rough terrains using jeeps.

Colorado Rockies

A major mountain range in the western United States extending from the northernmost part of New Mexico to British Columbia in Canada.

Materials Standards

Benchmarks or specifications set for the quality, quantity, and cost of materials used in production to achieve performance and efficiency goals.

Direct Materials Purchases Variance

This term refers to the difference between the actual cost of materials purchased and the expected (standard) cost of materials needed to manufacture the products during a specific period.