The 9,500 Backers Who Contributed Money to Palmer Luckey's Kickstarter

question 1

Multiple Choice

The 9,500 backers who contributed money to Palmer Luckey's Kickstarter campaign were beneficial in all of the following ways except:

• A)provided valuable feedback to the Oculus team
• B)enjoyed communicating with each other in an Oculus forum
• C)loaned the company money as needed
• D)became cheerleaders for the company promoting the product and building brand awareness

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Definitions:

Sociometer Theory

A psychological theory proposing that self-esteem is an internal gauge of the degree to which one is included versus excluded by others.

Negative Emotions

Emotions that are generally perceived as being harmful to our mental well-being, such as sadness, anger, and fear, often resulting from adverse or challenging situations.

Genome-wide Association Studies

Research efforts aimed at identifying genetic variations associated with specific diseases by scanning the genomes from many individuals.

Molecular Genetics Studies

Research focused on the structure and function of genes at a molecular level and how genetic variations affect biological processes and behaviors.