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Describe-In the Order in Which They're Generally Used-The Two Types

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Essay

Describe-in the order in which they're generally used-the two types of data sought by marketing researchers.


Definitions:

Ego

The part of the mind that mediates between conscious and unconscious thoughts, balancing desires based on reality.

Id

In psychoanalytic theory, the part of the personality that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Superego

A component of Sigmund Freud's psychoanalytic theory, representing the ethical component of the personality and provides the moral standards by which the ego operates.

Freud

Sigmund Freud was an Austrian neurologist who founded the discipline of psychoanalysis.

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