Roger Levin Owns and Manages Forever Yours Jewelers in a Midwestern

question 157

Multiple Choice

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-Running radio commercials is a(n) _____ strategy.

• A)media control
• B)word of mouth
• C)personal selling
• D)advertising

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Definitions:

Capsule

A structure, often a part of anatomy or bacterial cells, that encases or envelops an organ, joint, or bacterial cell, providing protection or structural integrity.

Thymosin

A hormone secreted by the thymus gland, playing a role in the maturation of T lymphocytes, an essential part of the immune system.

T-cells

A type of white blood cell that plays a central role in cell-mediated immunity, recognizing and destroying infected cells in the body.

Maturation

The process of development and growth, leading to a fully developed or mature state.