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The existence of new media, in particular social media, has led to all of the following changes EXCEPT?
Total Contribution Margin
The overall difference between sales revenue and variable costs, indicating the amount available to cover fixed costs and generate profit.
Total Revenue
The overall amount of income generated by a business from its activities, such as sales of goods or services, before deducting expenses.
Total Variable Cost
The sum of all costs that vary directly with the level of production or output, such as raw materials and direct labor expenses.
Operating Leverage
A measure of how revenue growth translates into growth in operating income due to fixed versus variable costs.
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