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Procter & Gamble Decided to Address the Fact That Hispanic

question 130

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Procter & Gamble decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.So P&G brought screening to the supermarket,parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays.Tie-ins with local hospitals assured that women with suspicious films got follow-up care.P&G adopted a _____ orientation to achieve this goal.


Definitions:

Linguistic Relativity

The hypothesis that the structure of a language affects its speakers' world view or cognition.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society inherited from past generations, preserved for the benefit of future generations.

Subjective Experience

An individual's personal, internal experience of phenomena, influenced by their own unique perceptions, emotions, and thoughts.

Weighting

The process of assigning different levels of importance or influence to data points or variables in research or statistical analysis.

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