LVMH,a Maker of Luxury-Goods,has Expanded Its Products Offerings into China,Russia,India,and

question 94

Multiple Choice

LVMH,a maker of luxury-goods,has expanded its products offerings into China,Russia,India,and the Middle East.This exemplifies a _____ strategy.

• A) market development
• B) product development
• C) market penetration
• D) diversification
• E) product expansion

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Definitions:

Explicit Rules

Clearly defined, written or spoken guidelines that dictate behavior or procedures within a group or society.

Interpersonal Communication

The process of exchange of information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.

Richness

In communication theory, refers to the depth and complexity of information that communication mediums are capable of conveying.

Communication Channel

The medium through which a message is transmitted from sender to receiver, such as verbal, nonverbal, written, or digital.