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Harley-Davidson The First Starbucks Opened in 1970 in Seattle Washington.The Demand

question 90

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Harley-Davidson
The First Starbucks opened in 1970 in Seattle Washington.The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries.In its more than 30 year history,Starbucks has never given out coupons for its coffee.Starbucks had only to make its coffee and customers came.Recently consumer quality perception of the Starbucks brand has started to fall.Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks.One of the most requests was for a customer rewards program.In response Starbucks has started the My Starbucks Rewards,which offers free refills on brewed coffee,free beverage with whole bean purchase,beverage customization and free Wi-Fi.Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste.Starbucks is hoping with these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.The fact that management realized that coffee drinkers had different needs whether be using coupons,wanting a milder brew of coffee or free Wi-Fi shows that Starbucks is now using a _____-oriented approach.

Definitions:

Wage Earners

Individuals who receive compensation for their labor or services in the form of wages or salary.

Gross Domestic Product

The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

Purchasing Power Parity

An economic theory that compares different countries' currencies through a "basket of goods" approach, to assess the relative value of currencies and the cost of living.

Disposable Income

Disposable Income is the amount of money that households have available for spending and saving after income taxes have been accounted for.