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What Is Customer Value? What Are the Six Ways Marketers

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What is customer value? What are the six ways marketers can make sure customers perceive their companies/products as sources of value?


Definitions:

Social

Relating to society or its organization; pertaining to the interactions and relationships among individuals within a community.

Moral Regulation

The use of norms, laws, and cultural practices to govern behavior and maintain social order, often reflecting the dominant moral values of a society.

Fatalistic Suicides

Suicides that occur when individuals are excessively regulated, leading to feelings of oppression and despair that they perceive as insurmountable.

Overly Integrated

"Overly integrated" describes a state in which elements of a system or society are so tightly bound or coherent that it may limit flexibility or resist change.

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