One of the Reasons Given for the Decline of Britannica

question 37

Multiple Choice

One of the reasons given for the decline of Britannica is that the firm defined its business as publishing books instead of providing information.Britannica failed to:

• A) define its mission in terms of the benefits its customers seek
• B) ignore the marketing concept of serving customer needs and wants
• C) realize "customers only want what they know"
• D) have a sales orientation
• E) empower the consumer

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Definitions:

Marginalized Groups

Communities or social groups excluded from mainstream social, economic, educational, or political life, often facing discrimination or neglect.

Activist Groups

Organizations or collectives that engage in direct action or campaigning to bring about political or social change.

Feminist Movement

A diverse collection of social movements and ideologies aiming to achieve political, economic, personal, and social equality of sexes and genders.

Differences In Women

The various ways in which women can differ from each other, encompassing aspects like race, ethnicity, socioeconomic status, and experiences.