The Marketing Concept Involves

question 66

Multiple Choice

The marketing concept involves:

• A) focusing on customers' wants and needs so that the organization can distinguish its product (or products)from competitors' products
• B) satisfying management's needs and wants with the idea of maximizing profits in the short run
• C) selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used
• D) selling as much as possible under the assumption consumers will buy more at lower prices
• E) focusing on production in order to increase product quality and lower prices

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Definitions:

Romantic Feelings

Emotions associated with love, affection, and strong personal attachment toward another person, typically characterized by desire and intimacy.

Non-Western Cultures

Non-Western cultures refer to societies and cultures that do not follow the historical and cultural traditions of Western Europe and North America.

Divorce Rates

The statistical measure of the number of divorces that occur in a particular population during a specific period of time.

Passionate Love

An intense emotion and attraction to someone, which often includes a desire for a physical and emotional connection.