One of the Reasons Given for the Decline of Britannica

question 37

Multiple Choice

One of the reasons given for the decline of Britannica is that the firm defined its business as publishing books instead of providing information.Britannica failed to:

• A) define its mission in terms of the benefits its customers seek
• B) ignore the marketing concept of serving customer needs and wants
• C) realize "customers only want what they know"
• D) have a sales orientation
• E) empower the consumer

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Definitions:

Routine Activity

Regular, customary actions or practices that are often predictable and performed as a part of one's daily or regular schedule.

Payroll

The total amount of wages or salaries paid by a business to its employees, as well as the process of calculating and distributing these payments.

Transactional

Pertaining to the conduct of business, especially routine activities involving the transfer or exchange of goods and services.

Talent Management

A strategic approach to attracting, developing, and retaining skilled employees to meet organizational needs.