A Market-Oriented Organization Targets Its Products At

question 25

Multiple Choice

A market-oriented organization targets its products at:

• A) the "average customer"
• B) the "loyal customer"
• C) everybody
• D) specific groups of people
• E) the total market

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Definitions:

Functional Design

An approach to design that focuses on creating products, services, or systems based on their intended function.

Unrelated Diversification

Is used when a firm attempts to operate several unique businesses in different, unrelated markets. The basic logic behind unrelated diversification is that a company can shield itself from the adverse effects of business cycles, unexpected competition, and other economic fluctuations.

Analyzer Strategy

A business approach where a company monitors the market and competitors' actions, innovates incrementally, and follows the market leader's successful moves.

Entrepreneurial Employees

Employees who exhibit entrepreneurial characteristics within an organization, including innovation, risk-taking, and proactiveness, contributing to the company's growth.