Harley-Davidson The First Starbucks Opened in 1970 in Seattle Washington.The Demand

question 90

Multiple Choice

Harley-Davidson
The First Starbucks opened in 1970 in Seattle Washington.The demand for its coffee grew and Starbucks added more than 6,000 stores located in over 30 countries.In its more than 30 year history,Starbucks has never given out coupons for its coffee.Starbucks had only to make its coffee and customers came.Recently consumer quality perception of the Starbucks brand has started to fall.Starbucks started a consumer-response blog to learn more about what consumers expect from Starbucks.One of the most requests was for a customer rewards program.In response Starbucks has started the My Starbucks Rewards,which offers free refills on brewed coffee,free beverage with whole bean purchase,beverage customization and free Wi-Fi.Starbucks also put coupons in a national newspaper for those consumers who love coupons and created a new brew of coffee for those who prefer a milder coffee taste.Starbucks is hoping with these improvements will restore customers' loyalty and confidence.
-Refer to Starbucks.The fact that management realized that coffee drinkers had different needs whether be using coupons,wanting a milder brew of coffee or free Wi-Fi shows that Starbucks is now using a _____-oriented approach.

• A) sales
• B) market
• C) production
• D) societal marketing
• E) product

Understand the concept and purposes of golden parachutes for executives.

Assess compensation strategies in relation to market positioning, including leading, matching, and lagging the market.

Know which workers may be exempt from minimum wage legislation and the rationale behind it.

Differentiate between employees and contractors regarding legal status and protection under employment legislation.

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Definitions:

Discriminative Stimuli

Refer to environmental cues or signals that indicate the probable consequence of a particular behavior, guiding organisms to respond accordingly.

Nausea-inducing

Descriptive of something that causes a sensation of unease and discomfort in the stomach, leading to the urge to vomit.

Garcia

Likely refers to John Garcia, a researcher known for his work in taste aversion and how organisms learn to avoid certain stimuli.

Flavor

A complex combination of the sensory experiences of taste, smell, and, sometimes, mouthfeel, which contribute to the perception of food or other substances.