Examlex
When testing for association between two variables, it is possible that they can be statistically significant but not appear to be meaningfully associated.
Specific Consumers
Individual customers or segments of the market with particular needs, interests, and characteristics targeted by businesses.
Marketer
A person or an organization that promotes or sells products or services, focusing on identifying and meeting the needs of its target market.
Demographic Variable
A characteristic used to segment populations for study, such as age, gender, income level, education, or ethnicity.
Social Class
A segmentation of society according to socioeconomic standings.
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