Suppose That a Respondent Is Given a Set of Cards

question 21

Multiple Choice

Suppose that a respondent is given a set of cards, each card containing the current advertising slogan for a brand. The respondent is asked to place the cards into two piles, the first labelled 'Recognise this slogan and can identify the brand' and the second labelled, 'Do not recognise the slogan.' This is an example of a _______ task.

• A) ranking
• B) rating
• C) sorting
• D) choice

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Definitions:

Priming

A psychological phenomenon where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance.

Encoding

The initial learning of information; the process by which information is transformed into a representation that can be stored in memory.

Relearning

Acquiring knowledge or skills more quickly in subsequent learning efforts after they have been forgotten or partially lost.

Fill-in-the-blank

A type of question or statement that requires completing with an appropriate word or phrase.