A Grocery Researcher Randomly Chooses Several Geographic Areas as Primary

question 33

Multiple Choice

A grocery researcher randomly chooses several geographic areas as primary sampling units, and then interviews a sample of grocery store owners within the chosen areas. Which type of sampling procedure does this represent?

• A) Judgment sampling
• B) Systematic sampling
• C) Simple random sampling
• D) Cluster sampling

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Definitions:

Mature Consumers

Individuals typically in the age group of 55 years and older, often characterized by distinct purchasing habits and preferences shaped by years of consumption experience.

Chronological Age

The actual age of an individual or object, measured in units of time since birth or creation.

Physiological Age

A measure of how well or poorly your body is functioning relative to your actual calendar age.

Anterior Hypothalamus

A region in the brain involved in regulating temperature, reproductive behaviors, and the sleep-wake cycle.