A Written Document That Acts as a Guidebook of Marketing

question 43

Multiple Choice

A written document that acts as a guidebook of marketing activities for the marketing manager is known as the _____.

• A) strategy document
• B) marketing plan
• C) vision statement
• D) mission statement
• E) strategic plan

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Definitions:

Phobia

An intense, irrational fear of specific objects, activities, or situations that leads to avoidance behavior.

Developing Countries

Nations with a lower level of industrial base, lower Human Development Index (HDI) than developed countries, and often face economic challenges.

Depression

A common and serious mood disorder that affects how you feel, think, and handle daily activities.

Obsessive-Compulsive Disorder

A mental disorder characterized by obsessions (intrusive thoughts) and compulsions (repeated behaviors) that aims to relieve anxiety.