Of the Following,what Is the Most Useful Objective for Purina

question 82

Multiple Choice

Of the following,what is the most useful objective for Purina cat food?

• A) To increase sales of Purina brand cat food by 15 percent over 2010 sales of $300 million.
• B) To increase sales of Purina brand cat food between January 1,2010 and December 31,2010.
• C) To increase sales of Purina brand cat food from $300 million to $345 million.
• D) To increase sales of Purina Brand cat food.
• E) To increase sales of Purina pet food.

---

Definitions:

ERG Theory

A refinement of Maslow’s hierarchy that includes only three needs areas: existence (mostly figure needs); relatedness (needs linked to relationships); and growth (internal esteem needs and self-actualization).

Existence

The state or fact of living, being, or having a presence.

Growth

An increase in some measured quantity, such as size, number, value, or strength.

Manifest Needs Theory

Developed by David McClelland to show that all people have needs that motivate them in life and on the job. These three needs include power needs, affiliation needs, and achievement needs.