Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 136

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.While new home construction is not growing as rapidly as it once did,the number of homeowners who are remodeling bathrooms and kitchens is growing.According to the portfolio model,Masco would consider Delta a(n) :

• A) question mark
• B) exclamation point
• C) star
• D) cash cow
• E) problem child

---

Definitions:

Mission

A statement or assignment that outlines the purpose or goal of an organization, project, or individual, providing direction and motivation.

Bruce Tuckman

A psychologist known for his theory of group development, which outlines the stages of forming, storming, norming, performing, and adjourning in team dynamics.

Forming Stage

The initial phase of team development where members meet and start to form relationships and understand their tasks.

Interpersonal Relations

The interaction and communication that occur between individuals within various contexts, influencing social bonding and dynamics.