The Processes Consumers Use When Making Purchase Decisions Are Called

question 170

Multiple Choice

The processes consumers use when making purchase decisions are called:

• A) consumer behavior
• B) marketing
• C) consumerism
• D) perceptual mapping
• E) database mining

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Definitions:

Marketing Channel

An assembly of institutions, persons, actions, knowledge, and materials tasked with transferring an item or service from the creator to the consumer.

Types of Power

Refers to the different bases or sources of authority and influence, such as coercive, reward, legitimate, expert, and referent power, each affecting behavior in varied ways.

RFID

Radio Frequency Identification, a technology used to automatically identify and track tags attached to objects using electromagnetic fields.

UPC Tags

Universal Product Codes are barcodes used on product packaging to uniquely identify a product and its attributes, such as brand and size, in retail environments.