Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 152

Multiple Choice

Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.Delta's decision to make more stylish faucets represents a change in the _____ element of its marketing mix.

• A) product
• B) promotion
• C) place
• D) production
• E) distribution

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Definitions:

Association Areas

Regions of the cerebral cortex that integrate simpler functions to perform more complex functions like learning and decision-making.

Right Hemisphere

The right side of the human brain, associated with spatial abilities, recognizing faces, and processing music and visual imagery.

Cerebrum

The largest part of the brain, responsible for voluntary muscular activity, vision, speech, taste, hearing, thought, and memory.

Cerebral Hemispheres

The two halves of the brain, each controlling the opposite side of the body and responsible for different functions.