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Delta Faucet Company Masco Is the Name of a Well-Recognized Company in the Company

question 124

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Delta Faucet Company
Masco is the name of a well-recognized company in the construction industry.It produces cabinetry,furniture,lighting,and plumbing fixtures for the upper-end homeowner and builder.One of the divisions of Masco is the Delta Faucet Company,which is the leader in the faucet industry.Delta Faucet was founded in 1955.Over the decades,it has developed a legacy based on well-crafted,high-quality products.Since the 1970s,Delta has focused its energies on building loyalty with the builder marketplace.Research in 2002 showed that while builders respect the Delta faucet for its quality,durability,and dependability,household consumers were not enamored with Delta products.Due to the number of new magazines and television programs devoted to home style,homeowners wanted faucets that were chic and stylish.This was not the image of the Delta Faucet.To change its image,Delta Faucet began a marketing program in which it committed itself to developing new products to appeal to homeowners.It adopted a new slogan,"Beautifully Engineered."
-Refer to Delta Faucet Company.Delta's development of a new slogan represents a change in the _____ element of its marketing mix.

Definitions:

Efficiency

The ability to achieve a desired output with the minimum amount of input, or to maximize output from a given amount of inputs.

Economic Policy

The strategy or plan implemented by a government to manage its economic activities, including taxation, spending, and interest rates, aiming to achieve macroeconomic objectives like growth, employment, and price stability.

Hersey and Blanchard

refer to the creators of the Situational Leadership Model, which suggests that effective leadership depends on the maturity of followers and the complexity of tasks.

Delegating

The act of assigning responsibilities or tasks to someone else, typically one's subordinate, while retaining overall accountability.