A(n)_____ Describes and Estimates the Size and Sales Potential of Market

question 55

Multiple Choice

A(n) _____ describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments.

• A) marketing orientation
• B) environmental scan
• C) marketing mix audit
• D) target market strategy
• E) market opportunity analysis

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Definitions:

Ribosome-mRNA-Polypeptide Complex

A cellular structure in which ribosomes, mRNA, and a growing polypeptide chain come together during protein synthesis.

Rough ER

A part of the endoplasmic reticulum with ribosomes attached to its surface, involved in protein synthesis and folding.

Initiator tRNA

A specialized transfer RNA that is charged with the amino acid methionine in eukaryotes (or a formylmethionine in prokaryotes) and plays a crucial role in the initiation of protein synthesis.

Start Codon

The codon AUG, which signals the beginning of translation of messenger RNA. Compare with stop codon.