Heinz Is Introducing 400 New Products in the Next Two

question 35

Multiple Choice

Heinz is introducing 400 new products in the next two years.To know which markets to reach,Heinz should first perform a:

• A) market diversification analysis
• B) market audit
• C) social audit
• D) market opportunity analysis
• E) niche analysis

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Definitions:

Phrenology

A now-discredited theory that suggested the shape and size of the human skull could be used to determine personality traits and mental abilities.

Psychoanalysis

A therapeutic approach and theory of mind developed by Sigmund Freud, focusing on unconscious processes and resolving internal psychological conflicts.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Wilhelm Wundt

A German physician, physiologist, philosopher, and professor, known as one of the founders of modern psychology.