A Respondent Is Asked to Indicate Their Overall Preference Between

question 4

Multiple Choice

A respondent is asked to indicate their overall preference between a range of sports brands. This is an example of a:

• A) sorting task.
• B) ranking task.
• C) nominating task.
• D) rating task.

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Definitions:

Product Line Expansion

Adding related products to an existing product line to cater to a broader market or capitalize on the brand's reputation.

Consumer Products

Goods produced for personal use by the general public, including a wide range of items from household goods to personal electronics.

Industry Factors

Various external elements such as technology, regulation, and competition that influence a company's performance in its sector.

Primary Packaging

The first layer of packaging directly in contact with the product, designed to protect and preserve, as well as provide consumer information.