To Project Potential Market Share for a New Product from a Test

question 43

Multiple Choice

To project potential market share for a new product from a test market, the researcher needs to know:

• A) customer satisfaction and actual sales data.
• B) repeat-purchase rate and market penetration.
• C) repeat-purchase rate and consumer purchase intentions data.
• D) market penetration and consumer purchase intentions data.

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Definitions:

Corporate Social Cause

An initiative or effort adopted by a company to address societal issues and contribute positively to the community or environment.

Celebrity Influencers

Well-known personalities who use their fame to influence their followers' purchasing decisions or opinions, often through social media.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Economic Integration

The unification of economic policies and practices between different states through the elimination of tariffs and trade barriers to encourage free trade.