A Respondent Is Shown a Subset of Items from a List

question 54

Multiple Choice

A respondent is shown a subset of items from a list of product attributes and asked to select the most and least appealing items. This task is repeated a number of times, each time with a different subset of items from the list. This is an example of:

• A) block-rank scaling.
• B) comparative sum scaling.
• C) best-worst scaling.
• D) constant sum scaling.

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Definitions:

Confidence Interval

A sweep of values, pulled from statistical evaluations of samples, likely to carry the value of a hidden population parameter.

Finite Population

A population set with a limited number of elements or members, making it possible to enumerate its elements.

Sample Size

The total count of individual pieces of data used in a statistical analysis, reflecting the amount of information included in the study.

Confidence Limits

The upper and lower bounds of a confidence interval, typically set around a sample statistic, defining the range within which the true population parameter is expected to lie with a specified level of confidence.