When a Researcher Asks, 'Will a Test Market in Hobart

question 74

Multiple Choice

When a researcher asks, 'Will a test market in Hobart, Tasmania, be representative for a nationwide launch of the product under study?', this is a basic question concerning:

• A) internal validity.
• B) demand characteristics.
• C) external validity.
• D) constancy of conditions.

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Definitions:

Participants

Individuals who take part in a study or experiment and whose behavior or responses are observed or measured.

Experiment

A study in which people are randomly assigned to a condition.

Causation

The relationship between cause and effect where one event (the cause) directly results in the occurrence of another event (the effect).

Clinical Interviews

A method of assessment where a trained professional asks a series of questions to evaluate an individual's psychological state.