Which Type of Research Approach Would Be Most Appropriate for a Fast-Food

question 59

Multiple Choice

Which type of research approach would be most appropriate for a fast-food chain wishing to understand the fast-food culture in its stores?

• A) Grounded theory
• B) Ethnography
• C) Case study
• D) Phenomenology

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Definitions:

Mental Life

Refers to the internal experiences and processes of the mind, such as thoughts, emotions, and desires.

Wilhelm Wundt

Regarded as the founder of experimental psychology, he established the first psychology laboratory in Leipzig, Germany, in 1879.

John Watson

John Watson was an American psychologist who established the psychological school of behaviorism.

Ivan Pavlov

A Russian physiologist best known for his discovery of classical conditioning during his study of digestive processes.