What Market Segments Should Be Target Market for a Service

question 60

Multiple Choice

What market segments should be target market for a service can be answered through following questions, except:

• A) What are the perceived benefits of the service?
• B) Will consumers use the service?
• C) How often consumers use the service?
• D) Does consumption differ for demographics?

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Definitions:

Over-the-counter Pain Medication

Medicines available without a prescription used to relieve pain, such as ibuprofen or acetaminophen.

Calisthenics

A form of exercise consisting of a variety of gross motor movements; often performed rhythmically and without equipment.

Muscular Strengthening

The process of increasing the strength and endurance of the body's muscles through exercise.

Sports Drinks

Beverages formulated to help athletes rehydrate, as well as replenish electrolytes, sugar, and other nutrients during intense physical activity.