One Potential Drawback of Cause-Related Marketing Is That

question 37

Multiple Choice

One potential drawback of cause-related marketing is that:

• A) consumers do not purchase products that support causes they themselves do not support
• B) businesses that participate in such programs generally experience a loss in market share
• C) customers suspect that firms usually raise their prices to "offset" the donations they provide to charity
• D) using a cause simply to sell more of a product can hurt both the cause and the company
• E) None of the above;there are no drawbacks to cause-related marketing.

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Definitions:

Mindfulness-Meditation

A practice that involves paying full attention to the present moment, often as a technique to reduce stress and enhance well-being.

Using Drugs

The act of consuming substances, which can range from prescription medications to illegal narcotics, for various purposes.

Relapses

A return to a previous state of illness or negative behavior after a period of improvement or recovery.

Psychological Effects

Pertains to the impact of various factors on an individual's mental health and well-being.