Blogs Created by Consumers Can Be Used to Assess Customer

question 41

Multiple Choice

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products.Marketers' ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.

• A) psychographic
• B) technological
• C) competitive
• D) demographic
• E) economic

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Definitions:

Observation Research

A research method involving the direct or indirect observation of subjects to gather data without interference or interaction.

Research Objective

The specific goal or purpose that guides the design and focus of a research project, aiming to address certain questions or hypotheses.

Behaviors

The actions or reactions of an individual or group in response to external or internal stimuli.

Sample

A representative subset of the larger population.