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What Is Environmental Scanning? Give an Example of an Opportunity

question 102

Essay

What is environmental scanning? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.


Definitions:

Investing Activity

Financial actions related to acquiring or disposing of non-current assets or investments, contributing to the long-term operations and growth of a company.

Operating Activities

Activities that are directly tied to the production and delivery of goods and services, representing the primary revenue-generating activities of an entity.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash and so close to their maturity that they present insignificant risk of changes in value.

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