AFLAC Has Had to Ditch the AFLAC Duck in Its

question 89

Multiple Choice

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

• A) product substitution
• B) market differentiation
• C) promotion adaptation
• D) product invention
• E) market diversification

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Definitions:

Customers' Feedback

Customers' feedback comprises opinions, experiences, and suggestions shared by clients, which can provide valuable insights for improving products or services.

Honest Response

A truthful and sincere answer or feedback given without deception or evasion.

Service Economy

An economic system or sector focused on the production of services rather than goods.

Difficult Customer

A customer who presents challenges beyond the norm through their demands, behavior, or expectations, requiring careful handling.