Breathe Right CNS,Inc.is the Manufacturer of Breathe Right Nasal Strips,a Spring-Loaded Adhesive

question 140

Multiple Choice

Breathe Right
CNS,Inc.is the manufacturer of Breathe Right nasal strips,a spring-loaded adhesive device that can be stuck on your nose to open up the nasal passages.Since their introduction in the United States,Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow,snorers hoping for a sound night's sleep,and allergy and cold sufferers looking for relief from their stuffed noses.Because CNS is a small company,it initially had trouble promoting its product.Then San Francisco 49er Jerry Rice started regularly wearing one,and U.S.sales took off.Today,Breathe Right strips are marketed in more than 40 countries.When CNS decided to expand globally,its size made it look for a partner.It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first-aid product line.
-Refer to Breathe Right.To market the nasal strips in countries outside the United States,CNS and 3M provided the strips to the national sports teams.For example,sales in South Africa took off when the entire South African rugby team wore the strips when they won the World Cup of rugby.This example primarily illustrates the use of which element of the global marketing mix?

• A) Production
• B) Publicity
• C) Promotion
• D) Distribution
• E) Product

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Definitions:

Competition

An interaction between organisms or species, in which the fitness of one is lowered by the presence of another due to the shared consumption of a limited resource.

Beneficial

Refers to something that produces good or helpful results or effects.

Harmful

Refers to something causing damage or injury physically, mentally, or morally.

Species Diversity

A measure of biodiversity that reflects the number of different species as well as their relative abundance in a specific region or ecosystem.