Assume You Are the Marketing Manager for a Leading U

question 118

Essay

Assume you are the marketing manager for a leading U.S.manufacturer of earth-moving equipment.Your company would like to become heavily involved in global marketing (especially in India)but has some capital limitations.Your job is to evaluate whether it should use contract manufacturing or direct investment.Compare and contrast these two options and make a recommendation.

---

Definitions:

Netherlandish Art

Art originating from the Netherlands, especially during the 15th and 16th centuries, known for its detailed realism and innovative use of oil paint.

Painting Style

The distinctive methods, techniques, and aesthetics used by an artist or within an art movement.

Mannerism

A style of later Renaissance art that emphasized “artifice,” often involving contrived imagery not derived directly from nature. Such artworks showed a self-conscious stylization involving complexity, caprice, fantasy, and polish. Mannerist architecture tended to flout the classical rules of order, stability, and symmetry, sometimes to the point of parody.

Artist's Hand

Refers to the unique techniques, style, and influence an artist applies to their work, making their creations distinguishable and personal.