Central to Any Society Is a Common Set of Values

question 45

Multiple Choice

Central to any society is a common set of values shared by its citizens that determines what is socially acceptable.Marketers refer to these values collectively as a country's:

• A) ethical system
• B) culture
• C) ethnocentrism
• D) national personality
• E) socialization

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Definitions:

Absolute Threshold

The minimum intensity of a stimulus required to be correctly perceived by sensory systems at least 50% of the time.

Difference Threshold

The minimal change in stimulus that can just barely be detected by an organism, also known as the just noticeable difference (JND).

Trichromatic Theory

A theory of color vision proposing that colors are perceived through the relative rates of response by three kinds of cones, each one sensitive to a range of wavelengths.

Opponent-process Theory

A psychological and physiological model that explains how humans perceive colors as the result of complex interactions between various neurons that process color in an antagonistic manner.