Patch Products Is an Australian Company That Has Given Permission

question 73

Multiple Choice

Patch Products is an Australian company that has given permission to several Latin American companies to manufacture and market its patented Spanish/English children's frame tray puzzles.Because Patch uses licensing as its global marketing strategy,it:

• A) must only pay a minimal royalty to the licensed companies
• B) cannot control how the puzzles are manufactured
• C) has involved itself in the global marketing strategy that gives it the greatest amount of control
• D) cannot have any control over how the puzzles are promoted or distributed
• E) chose a method of global marketing that created minimal risk

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Definitions:

Brainstem

The lower part of the brain that connects the cerebrum with the spinal cord, responsible for controlling vital life functions such as breathing and heartbeat.

MRI Scans

Non-invasive imaging technology that produces three dimensional detailed anatomical images using a large magnet, radio waves, and a computer to diagnose issues within the body.

Enlarged Ventricles

A condition where the ventricles of the heart or brain are increased in size, which can affect their function and is often a sign of an underlying condition.

Reticular Formation

A network of nerve pathways in the brainstem involved in consciousness and alertness.